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BeatBox is partnering with Cinnabon on BeatBox Cinnamon Roll, a drink inspired by the bakery chain’s flavors and an idea first teased as an April Fools’ joke in 2023. Coca-Cola-owned Topo Chico has also launched Colección, a premium sparkling water in 12-ounce cans, sold in eight-packs for $9.99.
BeatBox is turning an April Fools’ joke into a Cinnabon-inspired alcoholic drink, while Topo Chico is expanding beyond its familiar glass bottle with a premium sparkling water in slim cans. The two launches add new products to their respective brand portfolios, with Topo Chico Colección listed for sale at major U.S. retailers and online.
The BeatBox and Cinnabon collaboration is called BeatBox Cinnamon Roll. The drink reportedly features notes of spiced cinnamon, brown sugar and cream cheese frosting, translating flavors associated with Cinnabon’s baked goods into a beverage. BeatBox is a party punch brand majority-owned by AB InBev. The source report does not provide the product’s alcohol percentage, price, package size or a full list of retailers.
The concept began as a 2023 April Fools’ Day tease by BeatBox. According to the report, fans asked the brands to make the flavor real after responding positively to the joke. BeatBox says the Cinnamon Roll drink joins a pipeline of more than 15 flavors and innovations inspired by consumers.
Topo Chico Colección is described as carbonated, filtered water made with the brand’s signature minerals. It is sold in eight-packs of 12-ounce slim cans for $9.99 at Walmart, Target, Albertsons, Safeway and online. The launch offers a portable canned option alongside Topo Chico’s flagship mineral water, generally sold in glass bottles, and Sabores, its sparkling water with fruit juice.
Two Brands Extend Their Product Lines
The announcements show two different approaches to expanding established beverage brands. BeatBox is using a consumer-requested flavor concept and a partnership with a well-known bakery chain to bring a sweet, dessert-inspired idea into its alcoholic drink lineup. The reported history of the flavor also illustrates how a brand promotion can become a product when consumers respond and continue asking for it.
Topo Chico’s move is about format as well as positioning. A slim can is easier to carry than a glass bottle and gives the brand another way to reach shoppers seeking premium sparkling water. The $9.99 eight-pack places Colección in a premium price tier, though the source does not provide a direct price comparison with competing products.
The launches arrive amid activity in premium water. Grand View Research, as cited by Food Dive, valued the bottled sparkling water segment at $4.76 billion in 2025 and forecast a compound annual growth rate of 8.3% through 2033. That is a market estimate, not a measure of Colección’s sales or expected performance.
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From April Fools’ Tease to Drink
BeatBox first floated the Cinnabon-inspired flavor as a joke in April 2023. The Food Dive report says the positive reaction and requests from fans helped lead to the real collaboration. Other food companies have also turned joke concepts into products, including examples cited by Food Dive such as a Dr Pepper Tic Tac, a pickle cocktail and a Burt’s Bees and Hidden Valley Ranch collaboration.
Topo Chico Colección joins a portfolio that includes classic mineral water and Sabores. Its launch comes as the original mineral water is beginning to return after Coca-Cola paused production while updating its water source and manufacturing facilities in Mexico, according to the report. The report does not specify how widely the original product has returned or when supply will be fully restored.
““They’re vocal, they keep us on our toes and they inspire some of our best ideas.””
— Justin Fenchel, BeatBox Beverages co-founder and CEO
Prices, Availability and Supply Details
The source does not state BeatBox Cinnamon Roll’s release date, price, alcohol content, package format or distribution footprint. It also does not report sales figures, so the products’ early consumer response cannot yet be assessed from the information provided.
For Colección, the listed retailers and $9.99 price are reported, but the source does not specify whether that price is consistent across stores or whether the product will be distributed nationally. It is also unclear how quickly Topo Chico’s original mineral water will return to full availability after the production pause. No sales or demand data for Colección are provided.
Retail Rollout and Product Response
Shoppers can look for Topo Chico Colección at the named retailers and through online sellers, with availability dependent on local stock. BeatBox and Cinnabon’s next steps will be clearer as the Cinnamon Roll product’s release details and retail distribution are disclosed. The source does not identify a future milestone or provide a date for either product’s broader rollout.
Future sales, repeat purchases and consumer response will show whether the dessert-inspired drink and premium canned water gain traction. For Topo Chico, the return of the original mineral water is a separate development to watch alongside Colección’s launch.
Key Questions
What is BeatBox Cinnamon Roll?
It is a BeatBox and Cinnabon collaboration described as a drink with notes of spiced cinnamon, brown sugar and cream cheese frosting. The source does not state its alcohol percentage or price.
Why did BeatBox make a Cinnabon-inspired drink?
BeatBox first teased the idea as an April Fools’ joke in 2023. According to the report, fans asked the brands to turn the concept into a real product.
What is Topo Chico Colección?
Colección is carbonated, filtered water with Topo Chico’s signature minerals, sold in eight-packs of 12-ounce slim cans. The reported price is $9.99.
Where can shoppers buy Topo Chico Colección?
The product is listed at Walmart, Target, Albertsons and Safeway, as well as online. Local availability may vary.
Is Topo Chico’s original mineral water back?
The report says the original water is beginning to return after a production pause tied to updates to its water source and manufacturing facilities in Mexico. The timing and extent of the return are not specified.
Source: rss
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