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Ghirardelli is entering packaged cookies with classic chocolate chip and double chocolate chip varieties. They are available on the company’s website, with retail launches planned at Kroger on Oct. 11 and Walmart on Oct. 24, followed by additional retailers in January.
Ghirardelli is expanding into packaged cookies, launching classic chocolate chip and double chocolate chip varieties as the 174-year-old chocolate brand enters a U.S. cookie market projected to approach $19 billion in 2026. The cookies are available on the company’s website, with sales at Kroger beginning Oct. 11 and a Walmart debut planned for Oct. 24.
The new products bring Ghirardelli’s name into a category where it will compete with established premium offerings, including Tate’s, owned by Mondelēz International. The double chocolate chip cookie lists Ghirardelli chocolate chips as its top ingredient, according to the report. The source does not provide package sizes, prices, or nutritional details.
After the initial online and grocery launches, Ghirardelli expects the cookies to reach additional retailers nationwide in January. The company has not named those retailers or provided details about the scale of the rollout. The dates and availability reported here are based on the company’s stated plans; actual local stock may vary.
Ghirardelli Vice President and Head of Marketing Bobby Oliver described the move as a brand expansion. “Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives,” Oliver said in a statement.
The launch extends Ghirardelli beyond chocolate bars, confections, brownie mixes and refrigerated cookie dough into ready-to-eat packaged cookies. That puts the brand in direct competition for shoppers seeking premium packaged sweets, rather than limiting its cookie presence to home baking products or dough.
The market backdrop is mixed. U.S. cookie sales are expected to reach nearly $19 billion in 2026, but Mintel forecasts the category will decline 1.2% that year amid pressure on consumer spending and less frequent snacking. The forecast describes expected sales performance; it does not establish how Ghirardelli’s new line will perform. The rollout will test whether the brand’s recognition in chocolate and baking translates into demand for packaged cookies.
For shoppers, the immediate practical change is another branded option in stores and online, with availability scheduled to broaden over several months. The company has not announced prices, so comparisons with competing premium cookies remain difficult.
Ghirardelli chocolate chip cookies
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Ghirardelli’s Baking Expansion
Ghirardelli traces its roots to San Francisco and is owned by Switzerland-based Lindt & Sprüngli. The company already sells products connected to baking, including brownie mixes and refrigerated cookie dough, making packaged cookies an extension of an existing product range rather than its first move beyond chocolate.
The brand’s recent growth provides part of the business context. According to the supplied report, Ghirardelli recorded double-digit sales growth and added more than one million households in 2025, with baking and confections leading that growth. Lindt & Sprüngli called 2025 a landmark year for the brand in its annual report, saying it continued to lead the premiumization of home baking in North America. Ghirardelli’s CEO also said in a LinkedIn post that the brand exceeded $1 billion in revenue last year for the first time.
Those figures describe the broader business, not the performance of the new cookie line. The packaged-cookie launch is a separate category expansion, and the available reporting does not provide sales targets or forecasts for it.
““Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives.””
— Bobby Oliver, vice president and head of marketing at Ghirardelli Chocolate Company
Prices, Sizes and Sales Plans
The company has not disclosed the cookies’ prices, package sizes, nutritional information, or sales targets in the source material. It is also not clear which additional retailers will carry the products in January, whether distribution will cover every market nationwide at once, or how many stores will stock them.
The 1.2% category decline is a Mintel forecast for U.S. cookie sales in 2026, not a measured result or a prediction specifically about Ghirardelli. No launch-specific consumer response or sales data is available yet. The source also does not describe the cookies’ ingredients beyond the stated top ingredient in the double chocolate chip variety.
Retail Rollout Through January
The stated rollout begins with online availability and a Kroger launch on Oct. 11, followed by Walmart on Oct. 24. Ghirardelli plans to add retailers nationwide in January. Those dates are the next concrete milestones for shoppers and retailers, though the source does not give store-by-store availability.
After the products reach more stores, further details about pricing, distribution and consumer demand may show how the line is positioned against premium competitors such as Tate’s. The company has not announced a date for sharing launch results or outlined any planned additions to the two-cookie lineup.
Key Questions
What packaged cookies is Ghirardelli launching?
The launch includes classic chocolate chip and double chocolate chip cookies. Ghirardelli chocolate chips are the top ingredient in the double chocolate chip variety, according to the report.
When will the cookies be available in stores?
The cookies are available on Ghirardelli’s website. The planned retail schedule is Kroger on Oct. 11, Walmart on Oct. 24, and additional retailers nationwide in January.
How much will the cookies cost?
The source does not report a price or package size. Shoppers will need to check Ghirardelli’s website or retailers for current product and pricing details.
Who owns Ghirardelli?
Ghirardelli is owned by Switzerland-based Lindt & Sprüngli. The brand traces its roots to San Francisco.
How does the cookie market look in 2026?
Mintel expects U.S. cookie sales to reach nearly $19 billion in 2026, while forecasting a 1.2% decline that year amid pressure on consumer spending and snacking frequency. That is a category forecast, not a projection for Ghirardelli’s cookies.
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